Male Advertising

Male Advertising 

Solo Man 

• Australian man, strong 
• Men should be intimidated
• They need to be athletic 
• Men should be able to survive on there own 

Diet Coke Man

• If you drink a coke shirtless you attract women 
• Drinks sloppy and messy 
• Man doing all the hard work 
• The women were hitmatised by him

Lynx Angels 

• Angels walking through, men only looking at them
• No male is good enough to get a good looking woman 

Calvin Klein

• Having a tattoo symbolises ‘Tough’
• Bad boy
• If you where Calvin’s you will be like this 
• Showing off his muscles 
• Men are supposed to be sexy 

Azzaro Men’s Fragrance

• Pretty boy 
• Targeting at males 
• If you where this fragrance you get the women 

Omega Watches 

• Selling class 
• Luxury watch
• Appeals to males- Strong/confident/saves the day/gets all the women 

Twilight Trailer-Men 

• Fighting over the female character 
• Bella is the objects of there affection
• Female character can’t really do anything for herself 
• Strong/tall/good looking/masculine